9/5/2023 0 Comments Web based snapchat![]() Snapchat said its app hosts more than 100 million video calls each month with up to 15 participants each. While Snapchat is known for letting users send disappearing chats and photos, called snaps, video calling has become a popular feature of the app, according to the company. But the new desktop option could also help Snapchat take on a surprising rival: Zoom. The goal is to give users the freedom to switch between their phones and computers, all while continuing their conversations on the platform. But on Monday, the company launched a web-based version of the popular messaging app. Notably, there are no ads or other revenue-generating features in Snapchat for Web, though a spokesperson said the company could eventually bring other aspects of the mobile app to the browser version of the service - if there’s enough demand.Unlike many other social media platforms, Snapchat has been available only on mobile since its launch over a decade ago. ![]() It could also help Snap replicate the experience of apps like Discord where teens tend to use chats as places to hang out while doing other online activities. A Snap spokesperson noted that video calling has become more popular among Snapchat users in recent years, and that a desktop experience can be more conducive to longer video calls. The change could help Snapchat increase engagement with its most dedicated users. But it is the first time some of Snapchat’s core messaging features will be available to users outside of the mobile app. The company previously made some Stories posts viewable on web browsers, and brought its AR effects to the desktop with its Snap Camera app. It’s not the first time Snap has experimented with desktop or browser-based features. ![]()
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